GetResponse Email Marketing Tool Review: Pros, Cons and Much More

As the world drowns in a sea of email marketing and marketing automation tools, one name that gets floated around is GetResponse.

It is an email marketing platform that also comes with this descent webinar features of most of its plans. GetResponse has been around for some time and continues to deliver the goods year in year out.

Finding the right email tool is difficult with many options available. Consider many factors such as its features, price, and ease of use. GetResponse excels in both prices and features. If you want a single platform that provides email marketing, webinar marketing, and basic automation, it could be a good choice for you.

This GetResponse review will take you through all the details of your software to help you make an informed decision. We break down the features of this software and discuss its major strengths and weaknesses.

Backstory

About Getresponse

GetResponse is an email marketing tool with smart automation features suitable for e-commerce businesses. It has been around for quite some time since its launch in 1997.

Since then, GetResponse has expanded its features and team globally. Its popularity has attracted praise from several publications and earned awards as one of the best email marketing providers in the world.

GetResponse has stayed on top of its game despite stiff competition. Its constant growth and ability to change with the times is one of the best qualities of GetResponse. For example, it has continued to provide users with the best email marketing features to help them grow their business.

It allows you to create a mailing list and capture data onto it. You can automate your email Marketing and send e-newsletters to the subscribers on your list. It also allows you to view and analyze your email marketing campaigns statistics.

In recent years, this app has shifted its emphasis considerably to focus more on e-commerce and online marketing solutions than traditional email marketing tools. Apart from email Marketing features, GetResponse provides a website builder, webinar hosting, landing pages, e-commerce features, and automated sales funnels.

Services

GetResponse has several features and services that can help affect your business.

This platform offers interesting webinar features despite being primarily an email and marketing automation tool. It also comes with many templates such as landing pages, emails, funnels, and forms.

Email marketing

Ecommerce and marketing

It is an email marketing tool, making it its flagship service and one of the finest in the industry. Use the platform to build beautiful emails to entice your subscribers into opening every time.

The email creator starts with choosing from its predesigned templates. Select your preferred template from the list and use it in your email campaign. The software comes with over 120 email templates. You can design in HTML or build your design from scratch.

You can preview the templates first and see if it matches the appearance and feel you want for your email. The software makes it easy to search for the right template by showing only those from the category that fits your needs. 

An editor allows you to make changes on the page, as your subscribers will see it once you’re done editing. The software allows you to design changes on each section by tweaking its settings. Without design skills, it will take you a few clicks to change the color or resize the font size. You can also drag and drop sections you want to add to the template to personalize it. 

Conversion funneling 

This software provides conversion funnels, giving you access to more automated sales funnels as you go up the price and ladder. The conversion funnel allows you to create complete sign-up and sales funnels. You can use the Farmers to sell more and grow your email list.

Landing pages

Create custom Landing pages

Build landing pages with a drag-and-drop editor. The landing page creator allows you to create a landing page by choosing from over 100 templates.

You can use a drag-and-drop editor to edit page elements, host your page for free on a GetResponse subdomain, or publish the page on your domain. The landing pages on GetResponse can add forms and videos.

Automation builder

One of the standout features on this platform is the automation builder. It allows you to build complex autoresponder sequences based on user behavior.

The feature is only available for users on the Plus plan or higher. You can manage your list effortlessly and use custom features to segment your contact by similar characteristics. 

Webinar software

You also get webinar software to host live events for business. This functionality is not available and the basic plan. The number of webinar attendees is capped at 100 for the plus, 300 for the professional, and 1000 for the Max plans. 

e-commerce section

The e-commerce section is another service on this platform. Connect your eCommerce platform to GetResponse. Once you’ve connected to your store, you can decide how to add new customers.

The e-commerce tracking feature gathers information about your customers purchasing behavior to help you make informed marketing decisions. It is geared to provide larger-scale features to small-scale marketers.

Pricing Breakdown

Pricing plan on getresponse

There are different pricing plans to cater to different customer needs. The core features common to all paid-for plans include a landing page builder, sales funnel, website builder tool, newsletter templates, and the ability to import and host a subscriber list. Pay up to $500 per month to use GetResponse with 100,000 subscribers on the professional plan list.

They are five pricing plans on GetResponse. The pricing increases with contacts, as seen with the packages available. The free plan allows you to use a cut-down version of GetResponse indefinitely if your list remains under 500 records in size. There’s a 30-day free trial with no credit card required.

The basic plan starts at $15 a month and allows you to send unlimited emails to up to 1000 subscribers. The features include email Marketing, unlimited landing pages, sales funnels, unlimited lead funnels, unlimited automation templates, and autoresponders.

The plus plan starts at $49 per month for a thousand subscribers. The features in this package include everything in the basic plan. You also get additional features such as webinars for up 100 attendees, 5 sales funnels, contact scoring and tagging, five webinar finals, three work-together users, and 5 workflows in the automation Builder. 

The Profession plan starts at $99 per month for 1,000 subscribers. It has everything in the previous plans alongside web push notifications and unlimited automation Builder. You also enjoy unlimited sales and webinar funnels, On-demand webinars, work together with five users, and paid webinars with 300 maximum attendance,

The max plan offers custom pricing. Hence, you will need to contact GetResponse to schedule a demo, discuss your needs, and negotiate the price. The exact pricing depends on your requirements analysis.

You’ll find a raw deal with many features, including dedicated IP address and support, Microsoft Dynamics integration, deliverability Consulting, and email campaign Consulting. GetResponse offers decent discounts if you pay upfront for one or two years of service. 

How does GetResponse pricing compare to that of its competitors?

GetResponse has traditionally differed from its competitors’ offerings in that it didn’t offer an entirely free plan. However, the situation changed when it launched its ‘free forever’ plan allowing users to use the platform for free indefinitely if they maintain the list under 500 records in size.

This free version comes with pretty decent features, such as accessing core email Marketing features, a range of templates, a website builder, and a landing page builder. However, the free users are not eligible to use integrations Such as e-commerce social media and content management systems.

Compared to its competitors, the basic plans are cheaper, particularly if you have many email addresses in your database. Its starting prices are competitive, allowing you to host the database containing up to 1000 email addresses for $15 a month.

This price is cheaper than competitors such as AWeber, who charged $29 per month in the basic plan. The professional plan allows adding up to five users. You can create unlimited landing pages with paid plans and incorporate various forms. 

Ease of use

GetResponse ease of use

GetResponse claims to be the easiest tool available with a ton of features. The wide array of Advanced email Marketing tools can make learning difficult for newbies.

Fortunately, you can get assistance from the extensive knowledge base and 24/7 chat service. You will love the easy integration with analytics and other software. Navigating the website is easy mostly, with ‘quick actions’ providing a handy list of tasks performed.

Is GetResponse easy to use?

Signing up on GetResponse is easy. Provide your first name email address and create a password to activate. Provide your You will need to enter a legitimate business address and phone number to activate your account.

The website design is clean and intuitive. They are widgets allowing you to add or remove the dashboard and have complete control over how your dashboard looks. 

This tool is fairly easy to use, with many templates available. The company provides over 180 website templates, landing page templates, and AB testing. You can test run a split test using five subject headers or content variants.

Several types of integrations are available, including e-commerce social media CRM and content management systems.

Is GetResponse good for affiliate marketing?

GetResponse and its features

Yes, GetResponse offers two of the best affiliate marketing programs among email marketing providers.

It is possible to make money as a GetResponse affiliate. The onetime and recurring payment plans are supported by 120-day cookies, which benefits. 

How do you utilize GetResponse In Best Way?

Creating or scheduling a webinar on GetResponse is easy. Go to the webinar section and click on the button to create a webinar.

One option is to drag and drop images and text into the editor to design your email. There is also an option to save elements and use them later, with each version of your work autosaving. 

You can use this platform to grow your business. The templates are categorized in online marketing, e-commerce, or retail for easy usage.

Start by creating a contact list to manage your contact database. Select a campaign to use and add or remove individual email addresses from the mailing when emailing. You didn’t send your emails right away or schedule them for a later time or date. 

When creating a new campaign on GetResponse, choose between the drag-and-drop email editor or the HTML source editor.

The drag-and-drop functionality has over 200 templates available, including a blank template, which you can import from a zip file or webpage, create a plain text email, or a custom template. After selecting an editor, you can fill out the self-explanatory field, activate AB testing, and email the campaign up. 

Give your contact list growing and customer information up-to-date with the landing pages. Add GetResponse landing pages on your WordPress site to feature new webinars, sign-up, and promotions easily.

Integrate GetResponse account with other services to set up recurring imports. It also allows you to design your template or use the HTML uploaded by GetResponse. Once you’ve created a landing page, use the CRM feature to track your leads and customers. 

Customer support

Blog and support

They have a dedicated, friendly, and knowledgeable customer support team providing 24/7 services. Access customer support via email support and live chat, which is extremely friendly, prompt, and helpful.

There is also a comprehensive knowledge base that’s easy to navigate, creating a consistently positive experience. You can also use the help page containing important resources.

GetResponse offers email support in 8 languages, including English, German, French, Spanish, Italian, Russian, Portuguese, and Polish.

Conclusion

GetResponse is a leader in the email marketing and software automation space. The marketing information software allows you to create, send and track your email campaigns.

It is a well-rounded email marketing and automation tool with webinar features and now has an improved focus on e-commerce. Its pricing is competitive, and it is easy to scale as your business grows.

This GetResponse review has introduced you to an excellent all-in-one marketing tool you need to make your life easier. If you’re searching for a reliable email marketing and online campaign management platform, this is the right option for you. 

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