Webinars have become the famous go-to online event these past few years for a good reason. They require low operating costs with a huge potential for reach.
Internally for employers, it serves as an easy way to gather workers across remote locations for a learning session. In contrast, for other companies, it’s a lead magnet for finding customers for any product and service they might be selling.
A webinar is a tool to achieve an objective. But you can’t just run any webinar and talk about anything. It’s essential to pay attention to a blanket of topics tested and proven to have users attend to ensure you increase your chances of your audience opting in.
The topic you decide to discuss should be relevant to your target regardless of whether it is a free webinar or a paid webinar.
What Makes Content Timeless?
For any content to be deemed timeless, it must satisfy three key parameters: relevance, relatability, and audience reach. Let us take a closer look at each of these parameters:
Relevance refers to the subject focus of the content and its ability to withstand the tests of time. The key here is to ensure that the content remains evergreen even years after it was created.
Timing is a critical element in relevance and can be defined by various factors such as health, economic, political, technological, and environmental factors. All these play together to dictate the significance of a topic.
Relatability is another essential factor that contributes to the timelessness of webinar content. The content must be able to connect with the audience on an emotional level and elicit a strong reaction. When people have a better connection with your topic and content, they will undoubtedly follow and potentially be more open to upcoming webinars you may arrange.
Finally, audience reach is another crucial element. The content must be able to reach many people and significantly impact them. With the combination of social media reach, both organic and paid, it’s possible to reach audiences in the thousands.
With the help of the best webinar software, the current world record attendance of a webinar is 87,400 people for a two and a half hours webinar.
List of 9 Timeless Webinar Topics
Evergreen webinars are the holy grail of online content. It’s great if you’d like to automate some of your lead generation or webinar funnels. If you have upcoming webinars, you may want to look at this list of learning topics that resonate with multiple audiences.
Interview With a Successful Person
Few things are as inspiring as hearing about someone’s journey to success. We all have unique struggles and challenges, but the stories of those who have overcome significant obstacles resonate the most.
In an interview webinar, you can hear first-hand accounts of how successful people have triumphed over adversity. It isn’t just about understanding their personal strategies and tactics but also getting insight into their mindset and what motivates them. Such insights can be precious, helping us set our goals higher and develop greater resilience in the face of setbacks.
For these reasons, an interview with a super successful person is a timeless webinar topic that will engage and inspire your audience.
Health, Family, and Baby Care
One thing that is certain in life is that we will all face health challenges at some point. Whether it’s a physical ailment, a mental health issue, or simply the stresses and strains of modern life, there are always new ways to stay healthy and cope with whatever life throws.
It makes health, family, and baby care an evergreen topic for webinars. There is always something new to learn and to one’s knowledge base, and as our lives change, so do our health needs.
Common topics that get excellent attendance usually are:
- How to live a healthier life
- How to manage stress
- Household Leadership
- How to stay fit and active as you get older
- The benefits of meditation
- The importance of self-care
- Tips for eating well on a budget
- Pregnancy and baby care
- The secrets of successful parenting
- Healthy recipes
These are just some examples, but as you can see, a vast range of topics fall under the umbrella of health, family, and baby care.
Starting a Business
There are a few reasons why entrepreneurship and starting your own business are timeless, evergreen topics.
First, these topics are inherently relatable. Most of us will have considered starting our own business at some point in our lives. Whether we ultimately go through with it or not, the desire to be our boss is something many of us share.
Second, entrepreneurship and business-related topics are also efficient. They can provide valuable insights and advice for those who decide to start our businesses.
And finally, these topics also have a broad appeal. They’re not just for people who are already running their businesses. They’re also ideal for people engaged in business, economics, and even personal finance. In short, there’s a lot to learn from discussing entrepreneurship and starting your own business – which is why these topics will always be popular.
Skills to Earn Money
In today’s scenario, it’s increasingly important to have a skill that can earn money. Whether it’s a traditional trade like carpentry or plumbing, or a more modern skill like coding or social media marketing, having a skill that can generate income gives you a considerable advantage.
Given the rise in hustle culture, everyone is looking for more ways to create income streams for themselves.
Some examples of skills training webinars:
- How to make money blogging
- How to become a freelance writer
- Garage Sale Flipping
- How to Make Money with Youtube
- Data Analytics
- Soap Making and Candle Making
Regardless of your target audience, there’s sure to be a skills training webinar that they’ll find valuable. So if you’re looking for a timeless topic that will engage and inspire your audience, then skills training is a great choice.
Digital Marketing Skills
It is no secret that digital marketing and skills topics are popular among webinar attendees. These topics offer a wealth of data and tools to help attendees better understand the digital marketing industry and how to navigate it best.
Digital marketing and skills topics tend to be highly engaging, making them perfect for use in webinars that are designed to promote interaction and discussion.
Common digital marketing skills webinars include:
- Writing Articles for Content
- Social Media Management
- Virtual Assistance
- Search Engine Optimization Tips
- Graphic Design for Non-Graph Artists
- PPC Ads Management
Financial or Investment Topics
There are several crucial reasons why financial management and investment topics make excellent evergreen content for webinars.
Whether you’re a small business owner looking to invest in your first home or a large corporation trying to diversify your portfolio, financial management, and investment skills are essential. Also, these topics are relatively complex, so there is always something new to learn.
Even experienced investors can benefit from attending financial management or investment webinars, as there is always something new to learn about these subjects.
Some typical financial topics for webinars include:
- Basic financial literacy
- How to save money
- How to invest money
- How to manage debt
- How to create a budget
- How to live below your means
Whether you’re just learning how to invest or are a seasoned pro, chances are that there is a webinar that can teach you something new about financial management and investment.
Career Advancement Advice
One of the most popular webinars is the career advancement advice webinar. The workforce is always looking for ways to improve their careers, and these webinars provide valuable information to help people do just that.
Some common types of career advancement advice include:
How to Network Effectively
- How to Negotiate Salaries
- How to Write a Resume that Stands Out
- How to Ace a Job Interview
- Showing Leadership in the Workplace
What’s more, these topics also have a wide appeal. They’re not just ideal for people looking for a new job. They’re also appropriate for people interested in developing their careers, changing careers, or even moving up within their current organization. In short, there is something for everyone regarding career advancement advice webinars.
Environmental Care
The environment is a hot topic these days, and there is no shortage of people devoted to learning more about how they can help protect it.
Fortunately, there are plenty of webinars out there that cover this topic. Some popular examples include:
- How to Recycle Effectively
- How to Reduce Your Carbon Footprint
- How to Conserve Energy at Home
- How to compost
Caring for the environment is a topic that resonates with many people. Whether it’s reducing carbon footprint, recycling, or trash in our oceans, plenty of advocates out there would love to learn more about how they can be a part of this movement.
Helpful Business Advice
Businesses of all sizes face unique challenges, and there is always a demand for new advice on overcoming these challenges. It is one of the reasons why business advice topics make great evergreen topics for webinars.
Businesses can ensure that their webinars always offer valuable, actionable information by focusing on a specific area of business advice.
Some topics ideal for businesses can include:
- Doing your Own Market Research
- How to be a profitable company
- Group health plans for employees
- Medicare entitlement affects eligibility
- Managing a workforce
Increasing Productivity
As anyone who has ever run a business knows, productivity is essential for success. Productivity measures how efficiently an organization or individual produces goods or services. In business, higher productivity levels lead to lower costs and greater profits.
When it comes to productivity, there is always room for improvement. As new technology and methods are developed, businesses must stay up-to-date to remain competitive.
Popular productivity topics Include:
- How to Use Technology to Increase Productivity
- The Best Methods for Time Management
- How to Delegate Tasks Effectively
- How to Reduce distractions and Stay Focused
Increasing productivity is a never-ending goal for businesses, which is why productivity-related topics make excellent evergreen content for webinars.
Self-Care and Well-Being
Self-care and well-being are topics that are often overlooked but are very important. Nowadays, it’s easy to get caught up in the rat race and forget to care for yourself.
However, if you don’t make time for self-care, you can quickly become burned out and stressed. And we’re pretty sure employers wouldn’t want that. It is vital to ensure that you’re taking care of yourself both physically and mentally, and a number of companies will be interested in supporting this for their employees.
Topics related to self-care and well-being make great timeless, evergreen webinar topics because they are always relevant and relatable. No matter what is happening in the world, people must never forget to care for themselves.
Additionally, these topics tend to be very popular, so there is always a demand for new and innovative self-care ideas.
Which Topic is Best for a Webinar?
After learning about the different topics above, it’s important to note that your personal and business goals ultimately decide the answer to which topic to use for a webinar.
For example, If you’re trying to generate leads with young professionals, you’d probably run a career advice or productivity tips webinar. Or if you’re looking to target mothers with kids, parenting or baby care topics will be the best options to attract your target audience.
With adequately defined objectives and target audiences, you’ll be able to trim down your webinar topics to suit your goals.
Conclusion
There are several timeless topics that businesses can choose from to help them achieve their webinar goals. Those include productivity, self-care, well-being, or business advice topics, all providing valuable information that will remain useful for years.
So whether you plan to do a paid or free webinar in the future, it’s always important to talk about relevant, relatable, and wide-reach topics to increase your chances of success.
