On24 vs BigMarker: Comparing Top Webinar Platforms for Your Business Needs

Share This Post
Table of Contents

In exploring the competitive landscape of webinar and virtual event platforms, On24 and BigMarker stand out as major players offering distinct capabilities for businesses looking to engage their audiences online. On24 is frequently acknowledged for its robust set of tools designed to deliver engaging webinars and virtual events that can generate actionable insights. This is complemented by a suite of analytics that allows companies to measure performance effectively. On the other hand, BigMarker is known for its versatility, as it enables hosting webinars with up to 100,000 attendees and offers a range of pricing plans to accommodate various budgets and requirements.

v2 5ihh7 1ub2j

Choosing the right platform for webinars and virtual events requires a thorough understanding of each platform’s features and how they align with organizational goals. While On24 focuses on delivering a rich, interactive experience conducive to lead generation and data analysis, BigMarker’s appeal lies in its ease of use and the ability to scale as needed. Both platforms aim to facilitate seamless integration with marketing and CRM tools, but they take different approaches, highlighting the importance of aligning the chosen platform with a company’s specific technical infrastructure and business strategy. As someone with experience in digital marketing, I recognize the value of real user insights and the common considerations involved in selecting the ideal platform for any given use case, whether that involves intricate customization options or straightforward functionality.

Key Takeaways

  • On24 and BigMarker cater to different business needs through unique sets of features and scalability options.
  • Integrating with existing marketing and CRM platforms is a key consideration for both platforms, affecting the overall user experience.
  • The choice between On24 and BigMarker should be informed by specific business objectives, technical requirements, and value for investment.

Overview of ON24 and BigMarker


When discussing webinar and virtual event platforms, ON24 and BigMarker are noteworthy for their respective features geared towards enhancing digital experiences. ON24 is a platform that I’ve recognized as particularly marketer-friendly. It allows the creation of engaging webinars and data-rich experiences that can aid in lead generation and customer engagement strategies.

ON24 is often chosen for its marketing automation integrations and advanced analytics, which I find invaluable for businesses looking to maximize their lead nurturing processes. It targets a wide user base, from small businesses to large enterprises, aiming to create immersive digital experiences.

In contrast, BigMarker offers a suite of webinar and virtual event services with a focus on ease of use and versatility. It supports various types of events including live, on-demand, and hybrid, aligning with the needs of modern digital communication. BigMarker emphasizes its robust simulive capabilities, capable of empowering interactive, video-driven events.

Here’s a simple comparison:

User ExperienceMarketer-oriented, data-rich engagementUser-friendly, versatile event platform
Event TypesWebinars, virtual, hybrid eventsWebinars, virtual, hybrid, and simulive
Main Selling PointAdvanced analytics, integrationEase of use, interactive features
Target User BaseSmall to large businesses2 to 1000+ user events
CustomizationBuilt with marketers in mindFully customizable platform

I find it essential to mention that according to user feedback, BigMarker’s setup, use, and administration are considered more accessible. Both options provide robust solutions for organizations looking to conduct webinars and virtual events as a means to connect with their audience and accomplish their business objectives.

Comparing Key Features

v2 5ihj5 vrt6k

In this section, I’ll be highlighting the distinctive features of ON24 and BigMarker, examining how they cater to user experience, engagement, and event management. I’ll be laying out their unique offerings, shared capabilities, and how streamlined each platform is for both attendees and hosts.

ON24 Key Features

ON24 is designed with a focus on marketing, offering robust analytics for engagement and the performance of your events. Their features emphasize the quality of the presentation experience, with tools that are geared towards generating actionable insights for marketers. ON24 also provides multiple integration options, allowing it to connect seamlessly with other marketing software.

BigMarker Key Features

BigMarker comes as a fully customizable platform for live webinars, that includes highly flexible webinar and event monetization features. It also provides API access, which is a big plus for those looking to tailor the platform to their specific needs. Another significant benefit is its chat feature, offering real-time interaction during webinars.

Shared Features and Differentiators

Both ON24 and BigMarker offer live webinar hosting capabilities, but there are nuances in their services. ON24 is known for its engagement analytics which help in assessing the effectiveness of content delivery. BigMarker, on the other hand, tends to differentiate itself with more options for monetization and a wider range of interactive tools, such as polls and Q&As, to boost engagement.

Ease of Use and User Interface

Ease of use is a critical factor, and both platforms strive to offer a friendly user interface (UI). ON24 presents a console design that’s streamlined for marketers, focusing on ease of access to analytics and marketing integrations. BigMarker’s UI, while also user-friendly, leans more towards versatility and customization.

Engagement and Interactive Tools

In terms of engaging the audience, both ON24 and BigMarker bring several interactive tools to the table. Chat features, Q&As, polls, and surveys are available on both platforms, allowing for real-time participation and feedback. However, BigMarker also offers unique features like whiteboard and handouts, enhancing the interactive experience further.

Customization and Branding

Customization plays a key role, especially when it comes to reflecting your brand. BigMarker stands out with its highly customizable console design, allowing brands to tailor every aspect of their webinar experience. ON24, while providing customization options, is more templated, aiming to deliver a consistent, polished presentation style.

Mobile Experience and Accessibility

In today’s mobile-first world, the mobile experience and accessibility of webinar platforms are crucial. Both ON24 and BigMarker offer mobile-friendly experiences, but BigMarker’s platform is specifically optimized for various devices, prioritizing accessibility for users on the go.

Multi-Event Management

When managing multiple events, having a reliable management system becomes paramount. ON24’s platform stands out by offering dedicated tools for multi-event management, facilitating a smooth transition between different webinar sessions and series. BigMarker also supports multi-event management but with a stronger emphasis on integration and customization, making it suitable for those looking for a personalized approach.

Assessing Pros and Cons

v2 5ihkk 3jz1l

When comparing ON24 and BigMarker, I consider various aspects such as user satisfaction, reliability, return on investment, and recording quality. Let’s delve into the specifics to understand each platform’s strengths and shortcomings.

Advantages of ON24

  • User Satisfaction: ON24 is often praised for its interactivity and engagement capabilities, which contribute to higher user satisfaction. Users can expect to leverage features that enhance participation and retention rates during webinars.
  • Reliability: One key aspect of ON24 is its reliability. Hosting webinars on this platform is generally smooth, with infrequent technical difficulties, ensuring a professional experience for presenters and attendees.

Advantages of BigMarker

  • ROI: BigMarker’s strong suit lies in its ability to deliver solid return on investment (ROI). This is due to its comprehensive marketing integrations and robust support that help in maximizing the reach and effectiveness of webinars.
  • User Satisfaction: Users have lauded BigMarker for its exceptional reliability and clean user interface, which together offer a frictionless presentation experience that can be tailored to varying needs.

Limitations of ON24

  • User Interface: Some users have reported that ON24’s interface is not the most intuitive, indicating a steeper learning curve for new users to fully exploit the platform’s capabilities.
  • Recording Quality: While recording functionality is available, there are occasional notes about less than ideal recording quality, which could potentially affect content repurposing.

Limitations of BigMarker

  • Stability Issues: Although BigMarker scores high on user satisfaction, there are mentions of stability concerns, with technical difficulties arising more frequently than users would prefer.
  • Technical Support: When it comes to addressing these technical issues, the response might not always meet user expectations, affecting the overall experience with the platform.

Implementation and Support

v2 5ihm4 dv1sa

In my experience, the success of software implementation heavily relies on effective support and training. The quality of customer service can significantly impact your return on investment and user satisfaction.

On24 Customer Support

On24 prides itself on its industry-specific advisors who provide tailored support. Their customer service team is structured to offer guidance that aligns with the unique needs of different industries. Users can expect a comprehensive approach to support and training, with emphasis on driving business growth.

BigMarker Customer Support

BigMarker has been recognized by user awards for its customer support. Feedback suggests that their customer service is not only responsive but also helps users maximize the platform’s capabilities. Unlike generic support, BigMarker offers advice that is actionable and specific to clients’ objectives.

Training and Onboarding

As for training and onboarding, both platforms take distinct approaches. BigMarker offers extensive onboarding processes, aiming to equip users with the knowledge to fully utilize the platform. On24, on the other hand, provides advisor recommendations during the onboarding phase, ensuring a strategic start for new users.

Resource Availability

When it comes to resource availability, BigMarker has an edge with a high rating for its ease of use and quality of support. On24 ensures personalized experiences with its resources, focusing on scalability and engagement. Both platforms strive to offer a variety of training materials to foster user autonomy and proficiency.

Pricing and Value for Money

v2 5ihn2 onkde

When I assess the value for money between BigMarker and ON24, I focus on what each platform offers for its price point. Both platforms seem to refrain from publicly disclosing their pricing, which suggests that they likely offer customized pricing based on the specific needs of their users.

From my understanding, BigMarker targets a wide range of users from small to large enterprises, emphasizing its fully customizable platform for webinars, virtual, and hybrid events; this along with interactive experience and multiple monetization options could potentially yield a high return on investment (ROI) for diverse users. The value here lies in the platform’s flexibility and the suite of features tailored to enhance audience engagement and event monetization.

ON24, on the other hand, is also designed to cater to a similar range of users, but with a focus on data-rich webinars and interactive content that aims to drive engagement and capture actionable insights. These features can translate into a direct ROI by nurturing leads and accelerating the sales process.

To aid in comparing the two, I’ve compiled what I could gather about user sentiment:

FeatureBigMarker RatingON24 Rating
Ease of Use4.7/54.3/5
Customer Service4.7/54.3/5
Value for Money4.8/54.3/5

I’ve noticed while gathering details that BigMarker tends to have slightly higher user ratings, especially in areas concerning value for money, according to collected user reviews. These assessments can be indicative of a platform’s overall value in relation to their cost. However, it’s imperative to consider the unique needs of your organization before concluding which solution might offer you the best ROI.

For a detailed cost breakdown and to understand what users believe about the value for money for each tool, one might consider looking at a side-by-side comparison of BigMarker and ON24.

Real User Insights

v2 5ihoj r4sbn

In my assessment of ON24 and BigMarker, I’ve gathered substantial input from real user reviews. Such genuine feedback is integral for potential users to understand the strengths and potential drawbacks of each platform.

On24 User Reviews

From what I’ve personally observed, ON24 users often praise the platform for its marketing capabilities and engagement tools, which are especially catered to marketers. As per G2 review data, ON24 has been rated 4.3/5 stars. This indicates a high level of user satisfaction, reflecting its functionality and user experience. It’s also noteworthy that ON24 has received recognition as a frontrunner by various software review platforms, which aligns with the user satisfaction scores seen in multiple reviews.

BigMarker User Reviews

On the other side, BigMarker has secured a strong reputation among its users, with an impressive rating of 4.7/5 stars on G2. My evaluation of BigMarker user reviews suggests that users appreciate its ease of use and customer service. Furthermore, BigMarker’s recognition in user awards and its high user ratings on software review sites such as SoftwareAdvice, corroborate the positive user sentiment displayed in the reviews.

I’ve found these insights from actual users to be incredibly telling about the capabilities and service quality of each webinar platform.

Integration with Marketing and CRM Platforms

v2 5ihpi 5vs0t

When examining BigMarker and ON24, their capacities to integrate with various platforms play a significant role in their functionality. In my experience, a platform’s ability to seamlessly connect with marketing automation and Customer Relationship Management (CRM) systems is crucial for a synchronized marketing strategy.

For marketing integrations, BigMarker stands out with its expansive range of options. It boasts numerous connections to third-party services, which I find impressive. BigMarker’s versatility allows me to integrate it easily within my existing marketing stack, enhancing the efficacy of webinars and events. Notably, it also offers integrations with utilities like Zapier and Webhooks, enabling automation across multiple applications.

On the flip side, ON24 seems to adopt a more targeted approach. It focuses predominantly on CRM and marketing automation platform (MAS) integrations. This could potentially streamline the experience for those who rely heavily on CRM-focused activities. ON24’s robust integration with CRM platforms facilitates an effective way for me to manage customer data and track engagement analytics, ultimately providing valuable insights for my marketing initiatives.

Here’s a concise comparison of their integration capabilities:

  • BigMarker:

    • Broad marketing integrations.
    • Easier setup and use: I’ve found the process to be intuitive.
    • Flexibility: Offers free API access and marketing integrations.
  • ON24:

    • Narrow, focused integration options.
    • CRM-centric: Strong integration for in-depth analytics and customer support.

It’s clear that both platforms have designed their integration capabilities to meet different marketing needs. Choosing the right one depends on whether I prioritize extensive marketing integrations or focused CRM functionalities.

Selecting the Right Platform

v2 5ihqs 0rjnh

When it comes to selecting the right webinar platform for your needs, whether it is for marketing, demand generation, or hosting virtual events, I always emphasize the importance of conducting a thorough vendor comparison. My experience shows that preferences vary widely depending on specific business needs and ease of use.

For instance, according to user reviews found on G2, BigMarker garners praise for its user-friendly interface and administrative simplicity. This might sway my decision if I prioritize a platform that is intuitive and easy to manage.

In contrast, if I require a platform known for strong product support, I would consider those same reviews which suggest that BigMarker tends to have the edge over ON24 in ongoing support. This detail is crucial for me if I anticipate needing regular assistance.

While exploring alternatives, I like to consider industry-specific advisors who can provide in-depth insights into how each platform performs in various contexts. Capterra offers multiple perspectives and is a resource I trust for comparing features and pricing. Links to their comparisons for BigMarker and ON24 offer valuable information.

Here’s a basic table I’ve compiled for my reference:

Ease of UsePreferred
Product SupportStrongModerate

Remember, what works best for one organization might not be the best for another. It’s about matching the platform’s capabilities with your event goals, audience, and technical requirements.

Final Recommendations and Verdict

v2 5ihrw vmo0a

Based on my in-depth analysis and expert evaluations, the choice between BigMarker and ON24 depends significantly on your business’s specific needs and priorities. Here’s a succinct comparison to aid in decision-making:


  • Pricing: Typically more cost-effective.
  • Ease of Use: Recognized for user-friendly interface.
  • Features: Extensive customization options.
  • Support: Strong ongoing product support acclaimed by users.


  • Focused on: Large-scale webinars and events.
  • Features: Robust audience engagement and analytics tools.
  • Market Position: Established presence for large enterprises.

When considering the frontrunners for webinar solutions, BigMarker is frequently highlighted for its ease of use and customization, making it a top choice for businesses looking for flexibility. In contrast, ON24 often garners appreciation for its strong focus on engagement and analytics, tailored for larger corporations looking to scale their webinar efforts.

As an advisor providing recommendations, I suggest BigMarker if you value customization and an intuitive setup, and are seeking a balance between functionality and cost-efficiency. Conversely, if your enterprise requires advanced analytics and can capitalize on in-depth engagement tools for a larger audience, ON24 is a formidable candidate.

The verdict from my vendor comparison: Opt for BigMarker for affordability and user experience or choose ON24 for its specialized features in handling expansive webinar requirements. Every organization’s choice will align with where these considerations intersect with their strategic goals.

Frequently Asked Questions

v2 5ihsp kc0iz

In this section, I’ll provide specific insights into the nuances of On24 and BigMarker, focusing on their differences, user experiences, pricing, analytics, customer support, and integration capabilities.

What are the main differences between On24 and BigMarker in terms of feature sets?

On24 offers robust webinar capabilities with a focus on large-scale, data-rich webinar experiences. BigMarker, on the other hand, provides a wide range of in-session engagement features, including chat, polls, and Q&A.

How do user experiences compare when hosting webinars on On24 versus BigMarker?

Reviewers have found BigMarker to be easier to use, set up, and administer than On24. BigMarker also tends to be the preferred option for businesses looking for an intuitive interface for webinar management.

Can you explain the pricing structure for On24 and BigMarker, and which offers better value for money?

Both On24 and BigMarker offer several pricing tiers that scale with the features and capabilities provided. It’s worth noting that according to user reviews, BigMarker often provides better value for the money when compared to On24.

Which platform, On24 or BigMarker, provides better analytics and reporting tools for webinars?

On24 is particularly known for its advanced analytics and reporting tools that offer detailed insights into webinar performance, which can be crucial for businesses focused on data-driven decisions.

What level of customer support can be expected from On24 and BigMarker, and how do they compare?

User feedback indicates that BigMarker offers superior customer support in comparison to On24, with reviewers highlighting the quality and responsiveness of the support team.

In terms of integration capabilities with other tools, how does On24 stack up against BigMarker?

While both platforms offer various integrations, BigMarker’s capabilities are more extensive, allowing for a seamless connection with numerous other tools which can greatly enhance the overall functionality of the virtual events hosted on the platform.

More To Explore