Running a webinar takes so much time, effort, and money. You’d want to do everything possible to turn it into a successful event.
Sometimes, however, even if your webinar topic is exciting and you promote it well, you’re not getting the turnout or engagement you expect.
One thing you might not have considered is the time and day that you are hosting your webinar. In this article, we will discuss the best day and time for a webinar so that you can increase your chances of a big turnaround.
By following our tips, you can choose the ideal time and day for your target audience and see an improvement in your webinars.
Contents
Syncing Up With Your Audience
Firstly, let’s talk about your audience and what are some major general points you have to consider before picking a time for your webinar.
Know Your Audience
Before you pick the time and day of your webinar, you must know your audience first. Who are you targeting? Are they stay-at-home parents? Working professionals? Entrepreneurs?
Knowing your audience will also know what time and day would work best for them. You need to make sure that you schedule your webinar at a convenient time for your target audience.
For example, if you are targeting working professionals, schedule webinars during the evening or weekend. On the other hand, if you target stay-at-home parents, you will need to schedule your webinar during the day.
Location Matters
If your participants are located in different parts of the world, you will need to consider their work schedules and other commitments to choose a convenient time for everyone.
Having attendees from different parts of the world means picking the best time for all of them to attend. The same applies to choosing a date. If you have viewers in different countries, consider public holidays and other events that might impact their ability to attend.
It is also worth considering the cultural differences of the people from different locations. For example, sessions held on Fridays or Sundays may be less popular in some cultures where these days are traditionally reserved for rest.
Time Zones
Time zones can be a significant factor when determining an effective webinar schedule. You’ll want to choose a convenient time for most of your attendees while avoiding conflicts with major holidays or other events.
Depending on your target market, you may have participants joining from all over the world. To ensure that everyone can attend, choose a day and time convenient for most of your audience. For example, if you are targeting a global audience, you may want to select a time that is evening in Europe but morning in the Americas.
Remember also to give participants ample notice about the time of the event to minimize scheduling conflicts.
What Is The Best Time and Day For A Webinar?
The best days to conduct a webinar are Tuesdays, Wednesdays, and Thursdays. These days, people are most likely to engage with online content.
Monday is usually not a good day to host webinars because people are still returning to their work routines after the weekend. Friday is also not a good day because people are already thinking about the weekend and are less likely to engage with online content.
As for the time, generally, the 11 a.m. webinar garners the highest attendance, with 2 p.m. coming in at a close second. It’s usually best to host a webinar during lunchtime except at noon because you don’t want to interrupt people’s lunch hour.
Another good time to host a webinar is the day near payday. It is because people are more likely to have some disposable income that they can use to purchase your product.
If you’re dealing with different attendees that cover multiple time zones, the best solution may be a pre-recorded event. By pre-recording your webinar, you can play it multiple times without having to be there each time. This way is more convenient for attendees and lets you workaround organizer and presenter schedules better. You can also include fun features like polls and live Q&A sessions at the end.
Another option is to share your recorded webinar so that people who couldn’t make it can view it for the first time, and people who attended but want to see more may rewatch it. When you continue to promote the on-demand version to new audiences, you can maximize the result of your webinar.
While choosing the best day and time is essential to have a successful webinar, promoting your online event on social media is also crucial to getting more attendees. Share it on social media, and email your list so that you can reach out to potential webinar attendees. Utilize hashtags, create graphics, and post on relevant forums to get the word out there. The more people you can get interested in your webinar, the bigger your chance of converting them into customers.
Tips To Make Your Webinar Worth Attending
Let’s go over some helpful tips to attract a larger audience to your webinar.
A Catchy Headline
When creating your webinar, start with a catchy headline to draw people in. It is your opportunity to stand out and make people want to finish your webinar.
Think about what would make someone want to attend and finish your webinar. Is it a unique perspective? An expert guest speaker? A chance to win a prize? Whatever it is, make sure it’s evident in the headline.
Valuable Content
Your webinar should be packed with valuable content that people will find helpful. Your audience should be able to walk away from your webinar feeling like they’ve learned something new. It might include exclusive access to new data or insights, insider information about upcoming trends,
Start by surveying your target audience to find out what topics they’re interested in and what challenges they’re facing. Then, craft a webinar that addresses those needs. Just ensure the content is not overwhelming for your audience so they can still absorb everything at the end of the session.
A Respected Speaker
Keynote speakers lend an air of authority and credibility to your webinar. If you have a particularly impressive or well-known keynote, this can result in a higher number of webinar attendance.
Secondly, a good keynote will be engaging and informative, setting the tone for the rest of the webinar. Finally, a keynote can help to build excitement and anticipation for the rest of the online event.
Incentives for Attendance
Give your attendees an incentive to attend your live webinar by offering exclusive content, access to a Q&A session, or special discounts. Live attendees are more engaged and likely to take action than those who later watch the recorded version.
The incentive could be discounts on future purchases or access to exclusive content not available to those who view the recording later. You could also offer a prize for the live attendees, such as a free book or a gift card.
Visuals and Animations
You can incorporate slideshows, infographics, and even videos into the online presentations. Live webinars or conference calls provide an opportunity to use screen sharing and other interactive features to engage participants further.
In addition, using visuals and animations can help to make complex topics more understandable and can help to hold participants’ attention for the duration of the webinar presentation.
Keeping it Short
No one wants to sit through a two-hour webinar, no matter how cinteresting the topic is. Keep your live webinars short–around 45 minutes to an hour at most. Of course, this doesn’t mean you should pack your presentation with so much information that it becomes overwhelming.
Instead, focus on delivering well-rounded, concise online presentations that will leave your attendees wanting more. After all, the goal is to get the audience engaged and interested in what you have to say, not to bore them.
A Q&A session
At the end of your webinar, have a Q&A session so that people can ask questions and get answers from you directly. It is an excellent opportunity for you to connect with your audience and give them some additional information.
It also creates a sense of urgency, as people will want to tune in live to get their questions answered. Not only that, but you may also be able to clear up any confusion or misconceptions during the presentation.
Softwares Or Tools To Help You Organize Your Webinar
Here are some excellent tools to help you organize your webinar.
Tame
This customizable webinar software helps maximize the value of your webinars to help you reach your marketing objectives. This webinar platform is designed to help you build strong relationships with your target audience.
Tame’s browser-based webinar platform helps you sustain your brand development and lead generation efforts. It provides valuable insights and data from the most popular CRMs and integrations.
Its customization features allow for complete brand-ability, making your session and theme unique. Tame webinar platform is simple to use and ensures that you’re hosting engaging, interactive webinars every time.
Best Features:
- Create a consistent brand image across all platforms with full customization
- Live chat and Q&A, screen sharing, and the ability to see multiple screens at once
- Allows integration with popular CRMs
- Webinar recording
- Provides data and insight for lead generation
Pricing:
- Basic: €199 a month, max of 150 attendees
- Professional: €499 a month, up to 1000 attendees
- Enterprise: Customizable
Zoom
Many people are familiar with Zoom as a video conferencing tool, but not everyone knows that it is also great for creating webinars and online courses. With an easy-to-use interface, Zoom is best for secure corporate settings that require tight data security measures.
It provides the most dependable, high-quality interactive video webinar service, with screen sharing, Q&A discussion, up-vote questions, and polls. What sets Zoom webinars apart from the rest is its ability to promote attendees to panelists in seconds, with a maximum of 100 panelists and 49 views on screen simultaneously.
Best Features:
- Customizable webinar registrations
- Private and public chats
- Allows screen sharing and making of annotations while sharing
- Compatible with all platforms and devices
- Integrated with Paypal for an accessible collection of the registration fee
Pricing:
- Free: Up to 100 attendees, 40-minute limit
- Pro: $149.90 per year, up to 100 attendees, no time limit
- Business: $199.90 per year, up to 300 attendees
- Enterprise: Customizable
Zoho Meeting
Zoho is an affordable, easy-to-use webinar software that requires no downloads. It includes features like raise hand, allows talk, instant polls, and broadcast message options. This tool is ideal for startups or small businesses with tight marketing budgets but wanting more branding and customization options.
This webinar software allows users to do more branding with their products by embedding registration widgets and customizing emails. Chrome and Firefox extensions also make scheduling and starting webinars easy.
With its similar features, Zoho Meeting can be a good alternative for Google Hangouts or Zoom.
Best Features:
- Affordable subscription plan
- Allows screen sharing, webcam, audio, video
- It gives analytics to track attendees that are downloadable as XLS or CSV files
- Customizable registration forms that can be embedded into automated emails.
- Allows customization of the registration page
Pricing:
- Free: Up to 100 attendees, 60-minute limit
- Meeting: $15 per month, up to 250 attendees
- Webinar: $125 per month, up to 1000 attendees
ClickMeeting
This platform is best for web entrepreneurs, small and medium businesses, internal online meetings or conference calls. It gives clear instructions on setting up an online event, so you can start creating your first webinar immediately.
ClickMeeting is a web-based webinar tool that works in any browser. For your reference, your dashboard gives a comprehensive overview of past and future webinars. You may also examine the analysis report for all previous webinars and determine how many registered users are expected for the next event.
This webinar platform has many interactive options during virtual conferences, like video presentations or audio recordings.
Best features:
- Automated and on-demand webinar
- Screen sharing and even duplicating option
- Branding of the webinar room, waiting room, and email notifications
- Allows polls, surveys, and chat translation
Pricing:
- Free: Up to 25 attendees
- Live: $30 per month
- Automated: $45 per month
- Enterprise: Customizable
Conclusion
Planning a successful webinar will take some getting used to. You might even have a couple of failed attempts and low-attendance events before finally nailing everything down.
In this article, we talked about the importance of timing and how to pick the best time and day to host a webinar. We hope our little tips and tricks will help you, and your upcoming live event will turn out to be a great success!
